2070's Riddim



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Stephen “Di Genius” McGregor and Romeich Ent are cooking in the studio.

Stephen “Di Genius” McGregor recently announced his return to the realms of dancehall with a fresh new production for Govana’s single “Strike Force.” Based on the comments below the upload, dancehall lovers quickly picked up on the noticeable difference in production, something Di Genius his known for. It’s safe to say that the release as since sent tongues wagging at the return of one of the islands most gifted artistes/producers.

Stephen, who is one of the sons of veteran reggae singer Freddie McGregor, showed that he had music flowing through his veins from a very early age while fiddling with the equipment at his father’s Big Ship Studios. That love would see him learning multiple instruments as well as releasing his first song titled, “School Done Rule” at the age of 5. He would later go on to release the “Cartoon” riddim compilation in 2004 while attending high. This marked the start of a hit-filled career for the producer resulting in him scoring multiple Grammy nominations and wins for his work on projects for the likes of Drake, Burna Boy, Chronixx, Damian Junior Gong Marley, and Mali Music.

Di Genius extensive and colorful discography also includes the extensive work done on Sean Paul’s 2009 album Imperial Blaze, Mavado’s own project from the same year, Mr. Brooks…A Better Tomorrow and, most recently, John Legend’s 2020 release titled Bigger Love. The then young McGregor also had strong ties with Vybz Kartel, leading to the Teacher occupying multiple spots on the producer’s riddim compilations along with a Japan released album titled The Teacher’s Back; all before their falling out.

While the producer has enjoyed unwavering success on the international market, some of his most loved work remains in dancehall. You can see the extensive list below for a rundown of his era and genre-defining work, which continues to dominate radio waves and parties to locally and around the world. Among Di Genius’ Riddim productions includes “Red Bull & Guinness, Ghetto Whiskey, Power Cut, Stick Up, After Dark, Bee Hive, Dark Again, Darker Shadow, 12 Gauge, Party Time, Tremor, 2070s, Advocate, Chiney K, Day Break, Day Rave, Work Out, Fitness, Outbreak, Bad People, Catalog, Championship, Gun Show, Street Swag, Winnings, Bad Acid, Iron Belt, Peppa, Tenement Yard, Bassline, and Come Round.”

Sadly for fans, the producer has not released a riddim compilation since 2012 but based on a recent tweet that could all change very soon. “Weh unu say. Can drop the juggling dem now? Or unu good wid the pretty pretty riddim dem?” the producer questioned. The thread which formed below his tweet was immediately filled with replies from fans asking instructing him to proceed with the drop in order to silence the mediocre work currently dominating the market.

Over the weekend, he teased a brand new project which he proposed would be just right for UK singer/songwriter Adele, especially after she showed her love for Jamaican culture by posting her self wearing a Jamaican inspired bikini on what would have been Notting Hill Carnival. “Aight hear me out. What if I could get Adele on a dancehall Riddim? especially since she’s Jamaican now! @adele Wah Gwaan Mi G!??” Di Genius wrote in his post on Instagram.

How excited are you for the return of Di Genius?

Weh unu say. Can drop the juggling dem now? Or unu good wid the pretty pretty riddim dem ? ??

— DI GENIUS (@DiGenius1) September 18, 2020

Birth nameStephen McGregor
OriginKingston, Jamaica
GenresDancehall, reggae fusion, reggae, hip hop, Rnb, Urban Contemporary,
Occupation(s)Producer, songwriter, artist,
Years active1995–present
LabelsBig Ship/ Di Genius Productions, Warner Chappell Music
Associated actsFreddie McGregor, Mavado, Elephant Man, Vybz Kartel, Sean Paul, Aidonia, Bounty Killer, Drake, Nelly furtado, Lianne La Havas, ShakiraJohn Legend
Websiteinstagram.com/digenius1

Di Genius (real name Stephen McGregor, is a Grammy Award Winning music producer, singer, and songwriter from kingston, Jamaica. Di Genius comes from a musical family—his father is legendary veteran reggae artist Freddie McGregor and his siblings, Daniel 'Chino' McGregor and Yeshemabeth 'Shema' McGregor, are also singers. While Di Genius was primarily known for producing riddims out of his 'Big Ship' recording studio, he has gone on to produce and write songs for international artists such as Sean Paul, Drake , Nelly Furtado , Lianne La Havas, Shakira, John Legend among others.[1][2][3]The New York Times Named him a 'Reggae Veteran At The Age of 18'

In 2017, Billboard.com listed Di Genius as one of the producers who brought dancehall back to mainstream, noting his work on Drake's Hit song 'Controlla' off the multi-platinum selling album Views.

His work is also featured on multiple Grammy Awards nominated albums

Biography[edit]

Stephen McGregor is the son of legendary reggae singer Freddie McGregor.[4] The year before, his father had passed up a record deal from Arista Records, choosing instead to create his own record label, which he named Big Ship after his 1982 hit single from the album of the same name.[5] When he renovated the family home in 1995, Freddie McGregor had a small but high-tech recording studio built to produce music for the label, and Stephen took a shine to the studio at an early age. His father recalls of the period: 'If we saw the door was open, we’d know Stephen was in there. He was just so short you couldn’t see him over the mixing desk.'[1] His father nurtured his interest in music by bringing him along on tour, and the young McGregor would often watch his father's performances from the side of the stage.[5]

Stephen McGregor wrote and recorded his first song at the age of five, a dancehall track titled 'School Done Rule' which was featured on the compilation 'Reggae For Kids.'[6] However, the young McGregor soon gravitated more towards the production end of songwriting, and by the age of seven he had taught himself to play bass, guitar, keyboards, and violin by mimicking the songs he heard on the radio.[7] McGregor began his production career at the age of twelve, contributing to local production studios such as Outlaw. His first hit riddim came in 2004, while still attending Ardenne High School.[1] McGregor and his brother Chino approached dancehall artist Elephant Man at his nearby Havendale home to ask him to deejay on the whimsical 'Cartoon' riddim, and the artist accepted, the first of fifteen artists to vocalize on the track. In a radio interview, a local DJ gave McGregor the nickname 'Di Genius,' owing to the fact that his musical talent came at such a young age.[1][2]

What MTV described as Di Genius's 'defining moment' came in 2006, when up-and-coming artist Mavado recorded the song 'Weh Dem a Do' on his 'Red Bull & Guinness' riddim. The riddim was co-produced with Delly Ranx the previous year, when Di Genius was fifteen years old.[8] The single was a huge success in Jamaica and even made a mark internationally, placing on the BillboardHot R&B/Hip-Hop Songs chart in the United States.[2] The same year, he also released the successful 'Power Cut' riddim and produced singles for several artists, including Bounty Killer, Da'Ville, and Big Ship labelmates Laden and Chino. He also began a project with Mavado's rival, the controversial deejay Vybz Kartel. The record The Teacher's Back was released two years later to a primarily Japanese market and featured eighteen original tracks, all produced by Di Genius.[7]

In addition to his riddim productions and solo work, Di Genius also produced the entirety of his brother Chino's eponymous album in 2011 and the majority of Sean Paul's 2009 album Imperial Blaze and Mavado's Mr. Brooks...A Better Tomorrow, also from 2009.[6] He also wrote and produced several songs for international artists, including Hasidic reggae artist Matisyahu, J-pop singer Mika Nakashima, R&B singers Ne-Yo and Estelle, Drake and pop star Nelly Furtado, whose Di Genius produced song 'Don't Leave Me' appeared on her 2012 album The Spirit Indestructible.[2][9][10]

In 2017, Billboard.com listed Di Genius as one of the producers who brought dancehall back to mainstream, noting his work on Drake's Hit song 'Controlla' off the multi-platinum selling album Views.

2070's Riddim/di Genius Records

In December 2019, Warner Chappell Music announced that they signed a new writing deal with Di Genius.[11][12]

Production Style

Di Genius has said in interviews that he admires songwriters such as Stevie Wonder for his arrangements and instrumentation. He also stated that he draws inspiration from producers such as Timbaland and The Neptunes for their instantly recognizable production styles.[6][9]Vivien Goldman described his productions in The New York Times as having 'a challenging sound that combines playfulness, the spatial drama of a movie soundtrack and orchestral brio' characterized by 'sparse, punching jabs of sound and lush snatches of melody.' She also wrote that while his tense urban riddims are well suited for American hip hop audiences, he displays a great amount of versatility, with productions ranging from lovers rock to reggae fusion.[1]

Equipment-wise, Di Genius stated that he started out producing with a single drum machineMPC, but has since moved on to multiple MPCs, keyboards, and a variety of audio editing programs, including Pro Tools, Reason, Logic Pro, and REAPER.[2]

Riddim

Discography[edit]

As producer/composer/writer :

2070

Mavado – 'Weh Dem A Do' (Producer/Writer)

John Legend – 'Bigger Love' (Producer)

John Legend - 'Don't Walk Away' ft Koffee (Producer/Writer)

Nelly Furtado – 'Don't Leave Me (Producer/Writer)

French Montana - 'Writing On The Wall' ft Post MaloneCardi B (Producer/Writer)

Rvssian - 'IDKW' ft ShenseeaSwae LeeYoung Thug (Producer/Writer)

Drake – 'Controlla' (Producer/Writer)

Will.i.am – 'it's my birthday' (Writer)

Shakira - 'Amarillo' (Producer)

Shenseea - 'Blessed' ft. Tyga (Producer/Writer)

2070

NeyoShenseea - 'Major Moves' (from the movie 'Sprinter') (Producer/Writer)

Teamarrr |Teamarrr]] – 'Cool Enough' (HBO Insecure) (Producer/Writer)

Damian Marley - Upholstery (Producer/Writer)

2070's Riddim

Damian Marley - Slave Mill (Producer/Writer)

Lianne La Havas – 'Midnight' (Producer/Writer)

Lianne La Havas – 'Fairytale' (Writer)

Sean Paul 'Imperial Blaze' : 'So Fine' (Producer/Writer)

'Lace it' (Producer/Writer)

'Press it up' (Producer/Writer)

'Now That i've got your love' (Producer/Writer)

'Birthday Suit' (Producer/Writer)

'Evening Ride' (Producer/Writer)

'Daddy's Home' (Producer/Writer)

' Don't Tease Me' (Producer/Writer)

'She Wanna Be Down' (Producer/Writer)

'Lately' (Producer/Writer)

'She Want Me' (Producer/Writer)

'Watch Dem Roll' (Producer/Writer)

Michael Franti – SoulRocker (Album) (Producer/Writer)

FuseODG – 'Dangerous Love' (Producer/Writer)

Kalash – 'Taken' (Producer/Writer)

Mali music – 'One' (Producer/Writer)

Matisyahu – 'Motivate'

Matisyahu – 'Smash Lies'

Matisyahu – 'Struggla'

Nicky Jam – 'Me Enamoras' (Writer)

Wretch 32 – 'Alright With Me' ft Anne Marie & prgrshn (Producer)

Maverick Sabre – Emotion (Producer/Writer)

Collie Buddz - ' i got you' (Producer/Writer)

Collie Buddz - 'Defend your own' (Producer/Writer)

Lali Esposito - Sin Querer Queriendo (feat. Mau y Ricky) (Producer/Writer)

Burna Boy - 'Destiny' (Writer)

Compilation albums[edit]

  • Labwork Vol. 1 (2010)
  • Labwork Vol. 2 (2010)
  • Lab work Vol. 3

Riddims[edit]

2000s[edit]

YearRiddim
2004Cartoon
Dutch Master
2005Red Bull & Guinness
2006Breaking News
Ghetto Whiskey
Power Cut
Smoke
Stick Up
2007After Dark
Bee Hive
Dark Again
Darker Shadow
12 Gauge
Party Time
Shadow
Tremor
2070s
2008Advocate
Chiney K
Day Break
Day Rave
Forever
Work Out
2009Boasty
Fitness
Outbreak
Summer Bounce

2010s[edit]

YearRiddim
2010Bad People
Catalog
Championship
Gun Show
Street Swag
Winnings
2011Bad Acid
Iron Belt
Peppa
Tenement Yard
Wildlife
2012Bassline
Come Round
Face Off
Moving

Awards and nominations[edit]

2070's Riddim Zip

YearAwardCategoryNominated WorkResultRef.
2014Grammy AwardGrammy Award for Best Urban Contemporary AlbumMali Is...(songwriter & producer)Nominated
2015Grammy AwardGrammy Award for Best Urban Contemporary AlbumBlood (Lianne La Havas album)(songwriter & producer)Nominated
2016Grammy AwardGrammy Award for Best Rap AlbumViews(songwriter & producer)Nominated
2016Grammy AwardGrammy Award for Album Of The YearViews(songwriter & producer)Nominated
2017Grammy AwardGrammy Award for Best Reggae AlbumChronology(songwriter & producer)Nominated
2017Grammy AwardGrammy Award for Best Latin Pop AlbumEl Dorado(songwriter & producer)Won
2017Grammy AwardGrammy Award for Best Reggae AlbumStony Hill(songwriter & producer)Won
2017ASCAP AwardsBest Rap SongControlla(songwriter & producer)Won
2017Latin Grammy AwardLatin Grammy Award for Best Contemporary Pop Vocal AlbumEl Dorado(songwriter & producer)Won


2019Grammy AwardGrammy Award for Best World Music AlbumAfrican Giant(songwriter)Nominated

References[edit]

  1. ^ abcdeGoldman, Vivien (21 September 2008). 'For Him, Reggae Is the Family Business'. The New York Times. Retrieved 11 April 2013.
  2. ^ abcdePatterson, Joseph (25 July 2011). 'Stephen McGregor: The Interview'. MTV. Retrieved 11 April 2013.
  3. ^'Super bash for Stephen'. Jamaica Star. 8 January 2009. Archived from the original on 19 March 2009. Retrieved 30 April 2013.
  4. ^'Stephen 'Di Genious' McGregor: About'. Facebook. Retrieved 4 May 2013.
  5. ^ abGrindley, Latoya (21 June 2010). 'Captain Freddie McGregor Guides His Crew'. Jamaica Gleaner. Retrieved 11 April 2013.
  6. ^ abc'Centre Stage: Stephen McGregor'. Jamaica Star. 14 November 2008. Archived from the original on 10 July 2015. Retrieved 11 April 2013.
  7. ^ abHenry, Krista (20 July 2008). ''Di Genius' at helm of Big Ship'. Jamaica Gleaner. Archived from the original on 16 April 2010. Retrieved 11 April 2013.
  8. ^'Freeload: Assassin, 'Money' (Work Out Riddim)'. The Fader. 26 May 2008. Retrieved 30 April 2013.
  9. ^ abHenry, Krista (5 December 2008). '10 questions for Stephen'. Jamaica Star. Archived from the original on 28 April 2009. Retrieved 11 April 2013.
  10. ^Brooks, Sadeke (26 September 2012). 'Di Genius produces for Nelly Furtado'. Jamaica Star. Archived from the original on 2 June 2013. Retrieved 11 April 2013.
  11. ^'Stephen 'Di Genius' McGregor Scores Big With Warner Chappell Music Deal'. DancehallMag.
  12. ^'Warner Chappell Music's announcement: Ending the year big and welcoming @digenius1'. Instagram.
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